SEO for Landscapers: A Complete Guide

By Lance Beaudry
,

Do you offer landscaping, hardscaping, or any other lawn care service? Do you want to get more, well-qualified leads coming to your website? This is the guide for you. Contact us if you want a free demo of how we generate local landscaping leads.

Read Article

SEO for Manufacturers: A Complete Guide

By Lance Beaudry
,

In this complete SEO and content marketing guide for manufacturers, we’ll cover an overview of how to market a manufacturing company. You’ll learn about SEO strategies for manufacturers, how to identify investable content marketing ideas, and how you can get more qualified leads while building your brand as an authority.

Read Article
local seo

Local SEO Content You Need to Have on Your Website

By Lance Beaudry

Here is a quick win for a little boost in search engine optimization for local service-based business.

Read Article
web-design-process

Web Design Process

By Lance Beaudry

This is our web design process that we follow to ensure the best possible results from any new website project.

Read Article

How Social Media Can Build Backlinks

By avalanche

Building backlinks is a key step in any SEO process, but it doesn’t have to be hard to do. Start growing your backlinks with social media.

Read Article
Conducting a Content Gap Analysis

The Benefits of Conducting a Content Gap Analysis

By Sara Walker

Take advantage of all your content can do for you by conducting a content gap analysis and taking the appropriate action to strengthen your overall SEO strategy.

Read Article

Collect. Organize. Act.

By Lance Beaudry

Implementing an effective SEO strategy is as simple as these three steps: Collect. Organize. Act. Read more in this post.

Read Article
compelling content screenshot

How We Built Hundreds of Backlinks with Great Content (And No Outreach)

By Lance Beaudry

Here’s how we built hundreds of backlinks with no outreach by creating really comprehensive 101 style blog posts.

Read Article

Footer Links for the Win!

By Lance Beaudry

Make sure to avoid orphan pages by adding links to your pages to the footer of your website! Here’s why this is such an important move.

Read Article
hydroseeding prep

How We Generated 157 Hydroseeding Leads For One Business in 2020

By Lance Beaudry

Here’s how we generated 157 local hydroseeding leads for a material placement company in 2020. Want results like this? Contact us.

Read Article

What does a search for “best laptop” tell us about Google?

By Lance Beaudry

What can you learn by looking at the #1 search result for “best laptop” in Google? Short answer? Care more about the context of your buyer!

Read Article

A 4-Minute Video to Help Drive New Sales

By Lance Beaudry

Learn how to use your existing content to find new ways of getting traffic, while also organizing your content into “topic clusters” in this video.

Read Article

An Expert’s Guide to Content Marketing for Construction Companies

By Sandra Sepaniak
,

Discover the basics of content marketing for construction companies and how it can help you find high-quality leads for the projects your team wants.

Read Article

Your Guide to Finding a Healthcare Content Marketing Agency

By Sandra Sepaniak
, ,

Discover how a healthcare content marketing agency can help your organization attract new patients and build your brand with the communities you serve.

Read Article

How to Repurpose Content (and Why)

By Sandra Sepaniak

Explore how to repurpose content for your marketing strategy so your promotional materials can continue to help your company grow its marketing ROI.

Read Article

What a Construction Company Web Design Firm Can Do for You

By Sandra Sepaniak
, ,

Learn about the key elements of successful construction company web design and how partnering with an SEO firm can help you win the work you want.

Read Article

Blind Spots with No Volume Keywords

By Searrah Herendeen

Think about all of the searches that have yet to be searched. You need to assume your business has a blind spot, and how to address it.

Read Article

Why You Need a SaaS Content Marketing Agency: A Guide

By Sandra Sepaniak
,

Content marketing for SaaS includes writing all types of media to reach your SaaS platform’s target audience, including users, decision-makers, and more.

Read Article
Hector Mesa's Profile Picture

Hector Mesa

By Avalanche Web Team

SEO Lead Hector Mesa Hector has 15 years of SEO experience, ranging from working at agencies, in-house positions and freelancing. His experience encompasses local, national and international SEO as well as E-commerce. He is well-versed in On-page SEO, Technical SEO, Content Marketing and Link Building. Hector began by creating websites as a hobby and developed…

Read Article
Photo of the skyline in Grand Rapids, Michigan at night with lights on a bridge and the Grand River

The Best WordPress Web Design Companies in Grand Rapids

By Sandra Sepaniak

When you’re looking for a WordPress web design company or developer in Grand Rapids, several agencies can help, depending on your needs.

Read Article
Digital graphic with brightly colored icons representing different types of digital marketing

Best Digital Marketing Strategies for Business Growth

By Sandra Sepaniak

Some of the best digital marketing strategies require an approach on multiple platforms to achieve business growth. Here’s how we do it at Avalanche Creative.

Read Article
SEO for many industries

Industries

By Lance Beaudry

Local. National. B2B. B2C. Industries We work regularly with a few specific industries, but also serve niche markets. Our evidence-based, empathy-built process allows us to quickly become the SEO experts in your industry. And we won’t offer our services to you unless we can show you how we’ll turn search engine real estate into revenue.…

Read Article
What to do if your page rank is dropping

What to Do if Your Page Rank Drops

By Deanna Grogan

How do you save your page ranking once it starts dropping? Learn how to improve your search engine ranking with various SEO strategies and SEO ranking tools.

Read Article

Construction

By Karlo Zadro

Case Studies Superior Ground Cover 500% ROI 90% More Leads Superior Groundcover is a company in Grand Rapids, MI that offers sand, soil, stone, bark & mulch installation services throughout Michigan and the Midwest. Learn More TrapBag 500% ROI 90% More Leads TrapBag® is a low cost, rapid deploy, engineered flood and erosion control barrier…

Read Article
KPIs for Digital Marketing

5 Essential Website KPIs for Digital Marketing Performance

By Taylor

Understanding and interpreting your KPIs for digital marketing is essential to creating an effective content strategy for your organization.

Read Article
a website built with custom WordPress development

Custom WordPress Development: A Complete Guide

By Deanna Grogan
,

With custom WordPress development services from Avalanche Creative, you’ll get a beautifully designed website that’s easy to edit and update.

Read Article
IE Review Doc - Good Project Hygiene

Are You Practicing Good Hygiene? 🧼

By Jennie Austin

Are you practicing good project hygiene? Learn more about how we do this here at Avalanche Creative and why.

Read Article

Filter to Uncover Great Marketing Opportunities

By Lance Beaudry

Here’s a quick tip on how to use Semrush to find quick wins in your competitive analysis. It’s all about the filters!

Read Article
SERP features displayed on an iPhone

How to Boost Rankings with SERP Features

By Jennie Austin

Google has multiple SERP features it can choose from to improve its search results. Avalanche Creative can help you climb the rankings and be featured.

Read Article

Google’s “Helpful Content Update”

By Lance Beaudry

Google recently started rolling out its “Helpful Content Update”. Here are some tips from an SEO nerd on how to make the most of it!

Read Article

Writing is Rewriting

By Lance Beaudry

In order to be a content machine like Healthline.com, you need to embrace the not-so-great first draft and keep the writing going!

Read Article

The Most Resilient Marketing Strategy 💪

By Deanna Grogan

How do you pandemic-proof your business? We don’t have all the answers, but we know how to keep your website working for you through it all.

Read Article

The Do’s and Don’ts of Website Lead-Gen Work

By Lance Beaudry

Did you know that your website is the salesperson that never sleeps? Here are some tips to make it your best commission-free revenue generator!

Read Article

Why and How to Focus on Fewer Marketing Channels

By Lance Beaudry

When it comes to marketing, organizations tend to go wide, jumping from channel to channel. Here’s why (and how) to go deep instead.

Read Article
seo company reviews

Reviews

By Aaron Keilman

Avalanche Creative Company Reviews We have been working with Avalanche Creative for several years now and could not be more pleased.  They have taken the time to get to know our business and understand the needs of our customers.  From the initial design of the website to our ongoing SEO campaign, Avalanche has always excelled. …

Read Article

Why you need a writing style guide + 5 steps to get started

By Lance Beaudry

Learn about why a writing style guide is a crucial component of your content marketing strategy and growth!

Read Article

.COM, .NET, .ORG, .US: What’s the Difference?

By Jennie Austin

When choosing a domain, how does your domain extension affect your website’s SEO? Well, it depends! Learn more in this post.

Read Article

Cotton Eye Joe Analytics: Where do they come from? Where do they go?

By Lance Beaudry

Do you know how users interact with your website? Use our dashboard to know where website visitors come from and where they go!

Read Article

Jennifer Ordonez

By Aaron Keilman

SEO Manager Jennifer graduated from the University of Central Florida with a Bachelor of Arts and a Minor in Business. She also obtained certification at Winter Park Tech in Web Development. She has been working in SEO since 2012.  She loves SEO because it changed her own company around. She has seen first-hand how SEO…

Read Article

Go for the Gusto and Build a Brand Moat

By Lance Beaudry

Here we will share a three-step process for getting started on building an encyclopedia of information for your ideal customer.

Read Article

What the heck is search “empathy”?

By Lance Beaudry

In this video, you’ll learn how to use a comprehensive keyword list to fully understand the searcher and what they’re looking for.

Read Article

UTM Codes 101: Tracking Digital Campaign Success

By Jennie Austin

Learn how to track campaign success in Google Analytics using UTM codes. These generated URLs allow you to pinpoint referral traffic from the rest of the web!

Read Article
wordpress local service business website template screenshot

The Best Website Platform for Local Service Businesses

By Lance Beaudry

We put together a WordPress website template specifically for local service-based businesses that want to achieve maximum search engine visibility and generate qualified leads. This article is an overview of that platform.

Read Article
marketing agencies grand rapids

The Best Marketing Agencies in Grand Rapids

By Lance Beaudry

A list of the best marketing agencies in Grand Rapids, MI broken up by categories like branding, SEO, digital, and more.

Read Article

Check Out This BIG Google Update

By Lance Beaudry

Google’s turn to passage-based indexing allows SEO writers to focus even more on writing content for the user and not just the search engine.

Read Article
antonelli landscape

Antonelli Landscape: WordPress Web Design

By Lance Beaudry

Antonelli Landscape is an award-winning landscape design and architecture company in Southeast Michigan. We designed and built their WordPress site.

Read Article
How to Set Up Google Analytics in Google Tag Manager

How to Set Up Google Analytics in Tag Manager

By Lance Beaudry

While you can set up the Google Analytics code snippet outside of Google Tag Manager, ideally, these two tools work together. Learn how to set them up here.

Read Article
How To Setup and Install Google Tag Manager

How to Set Up & Install Google Tag Manager

By Lance Beaudry

While this post isn’t an exhaustive Tag Manager course, if you’re looking for some quick help to install Google Tag Manager easily, we’ve got you covered.

Read Article

Rayanne Beaudry

By Rayanne Beaudry

Co-Owner & Visionary Rayanne has a Bachelors Degree in Public and Nonprofit Administration and a Master of Business Administration from Grand Valley State University. She worked in the nonprofit sector for over five years before making the transition to entrepreneurship. While working in the nonprofit sector, she always found herself gravitating to roles where she…

Read Article
google

Pretending You Are Google: An Exercise

By Lance Beaudry

This is an exercise that will help you understand how Google’s search engine algorithm works to make recommendations when they don’t understand your intentions. (This article comes from the Avalanche weekly email.)

Read Article