Strategy & Reporting

By Lance Beaudry

Traffic and rankings are often misused as vanity metrics for success. They are symptoms of what any business is actually looking to achieve – results like leads and sales. In this upcoming session, we’ll show you how to report on your desired results and work backward, analyzing the data to show you how our work is…

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SEO Audit

By Lance Beaudry

In this upcoming session, we’ll go over the 6 main SEO audits: General On-site Analysis Technical On-site Analysis Page Speed Optimization Link Audit Google My Business & Local SEO Audit Analytics & Goal Tracking Audit

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Page Builder Conditional Logic

By Lance Beaudry

In this upcoming session, we’ll show you how to use conditional logic in the page builder to create targeted, personalized offers on pages and posts in order to increase your conversation rates on your site.

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Competitive Analysis

By Lance Beaudry

In this upcoming session, we’ll go over how to perform an SEO competitive analysis. With the information gathered from a competitive analysis, you can determine: what content to prioritize creating and publishing first. how to differentiate and compete for valuable traffic. ways you can help your potential audience.

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Website Building

By Lance Beaudry

Take the work you completed in the SEO and Content Strategy section and make a demand-based website.

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Website Builder Overview

By Lance Beaudry

Get to know Base Camp; your WordPress website building tools.

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Setup Hosting

By Lance Beaudry

How to set up hosting for your website: fill out the form here.

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Content Creation

By Lance Beaudry

Gather and create content that your target audience demands by completing your content templates.

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Content Planning

By Lance Beaudry

Create a template for exactly what content you’ll need on each page of your site in order to provide the best user experience and to rank higher in the search engines.

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Sitemap Planning

By Lance Beaudry

Build a sitemap that is based on evidence and demand – making sure that all searcher intentions from your keyword list are addressed on your site.

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Project Setup

By Lance Beaudry

Get set up properly so you can do the work and get results as efficiently as possible.

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Keyword Research

By Lance Beaudry

Build a list of the keywords that your target audience searches for that matter to your business.

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Demand-Based Websites

By Lance Beaudry

Setting the stage for this group, we’ll define what a demand-based website is and how to build a website that generates leads from search engines.

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Session Process

By Lance Beaudry

Each video session is broken down into three stages: learn, observe, and do.

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Overview

By Lance Beaudry

An overview of how to use this course.

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