Build A Lead Generating Website

Landscape Business Course

This course will teach you exactly how to build a landscape business website that generates leads.

  • no coding or design skills required.
  • learn by actually building a website.
  • generate leads and grow your business.
  • new content added regularly.


Take the Course

lance beaudry headshot
Who's teaching this course, anyway?

Lance Beaudry, Co-Owner of Avalanche Creative

I went to school to be a teacher. (Mostly because I wanted an audience to listen to my bad jokes every day.)

For the past 6 years, I've built Avalanche Creative on a shoe-string budget. No formal training. Just learning by doing.

Today, Rayanne, my wife and co-owner, and I are living the lifestyle we desire because of my insatiable curiosity and desire to teach and learn. This allowed me to teach myself how to grow businesses by using websites.

I built Avalanche Creative and help other businesses grow theirs with the exact same approach as I teach in the course. 

What you'll learn and acheive:

  • How to build a simple, yet landscape business website with a drag and drop builder.
  • How to determine exactly what content you need on your site to show up in the search engines (SEO & content strategy).
  • How to use software to determine what to publish on your website.
  • How to setup and optimize your Google My Business for local search visibility (getting local traffic to your site).
  • How to convert traffic that comes to your site and use basic marketing automation.
  • How to systematically run your digital marketing.
  • How to interpret metrics that matter.

A learn-by-doing course.

This isn’t a course that will fill your head with knowledge you won't apply.

You’re going to build a landscape website capable of real results (if you do the work) like others have:

Course Content

The course is broken down into three modules, which have multiple video sessions.

In this quick module, we'll go over the basics of building a lead-generating "demand-based" website. 

Module Sessions
  1. Overview of Demand-Based Websites.
  2. How to Use this Course.

This module teaches you how to identify exactly what you need on your landscape or lawn care website in order to bring valuable, free, organic traffic to your site and grow your business.

This process will teach you how to build an evidence-based SEO & content strategy step-by-step.

You'll learn everything at a 10,000-foot view and then fly down for a more detailed view.

Module Sessions
  1. Project Setup
  2. SEO Audit
  3. Keyword Research
  4. Sitemap Planning
  5. Competitive Analysis
  6. Content Planning
  7. Content Creation
  8. Content Promotion
  9. Strategy & Reporting
What You'll Accomplish
  • You'll learn how to organize your content on your website and why that's so important.
  • You'll find opportunities to attract valuable traffic through your competitors.
  • You'll learn the SEO basics and best practices.
  • You'll create content that your audience will love.
  • You'll learn how to determine what's working and what's not on your website.

This module teaches you how to build your website quickly with our WordPress site, Base Camp. You'll build and launch a website you can easily manage and you'll know exactly what to do to put it to work - generating leads and sales; growing your business.

Module Sessions
  1. Setup Hosting
  2. Building Your Website
What You'll Accomplish
  • You'll learn the basics of hosting and getting your site setup (it's really easy).
  • You'll learn how to quickly build a drag-and-drop website in WordPress.
  • You'll launch your website and start building momentum.

Course Extras

  • Premium WordPress plugins worth $1,094/year - all included.
  • A Google Drive folder full of resources for building lead generating websites, including a landscape keyword list.
  • Access to a private Facebook Group for community and support.
  • Additional content and resources added to the course.
  • Learn how to use Asana (project management), Google Drive, Google My Business, Google Search Console, Google Analytics, and Google Tag Manager.

Optional Costs

  1. Website Hosting: $25/month 
  2. SEMRush: $100/month 
  3. Slickplan: $9/month 

These will be used within the course and you'll have the option to sign up for exclusive trials.


Need support along the way? Chat with us right within the course. Need us to do something for you? Book some time with someone from our team - all within the course.

This course is for:

  • Landscape and lawn care business owners
  • Marketing and sales professionals in the landscape and lawn care industry
  • Startup landscaping companies looking to generate leads

This course is not for:

  • Landscape or lawn care companies that aren't ready to grow their business.
  • People that want to learn social media marketing or paid advertising. We’ll reference these things and tell you about how it can (and should) fit in with your strategy. But, before you invest in those, you need to make sure you actually have a plan and strategy to create something your audience will love. This course WILL do that.

Related Resources for Landscape Businesses:

How We Generated 157 Hydroseeding Leads For One Business in 2020

Here’s how we generated 157 local hydroseeding leads for a material placement company in 2020. Want results like this? Contact us.

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TrapBag: Tripled Organic Keyword Visibility in 3 Months

Trap Bag is a client of ours that provides low-cost, rapid deploy erosion control solutions. This is our case study of early SEO success.

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Take the Course