SEO for Roofing

What a Roofing SEO Company Can Do for You

Working with an effective roofing SEO company can help your company increase traffic, generate leads, and introduce your brand to a whole new audience.

Roofing Partners Who Trust Us

SEO Services for Roofing Companies

Avalanche Creative has years of experience providing high-quality, custom-built SEO for roofing companies. We understand how to perform the proper research and build creative content that will find potential customers and turn them into actionable leads. We love it when our clients bring us their ideas and their priorities, and we get to collaborate to build a roofing SEO strategy that works for them.


Strategy Plan

Avalanche’s SEO strategy plans are the first step to building an effective digital marketing roadmap for your business. We’ll start by digging into the data of your website and researching your competitors to build the foundation for a strong content strategy.

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Content Writing

At Avalanche Creative, we make content for people, not search engines. Our content will generate awareness of your brand and build consumer trust through well-researched web pages and blog posts.

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Web Design & Development

Our web team can make an attractive, easy-to-navigate website that naturally funnels readers toward conversions and is built with SEO in mind.

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Technical SEO

As part of our roofing SEO services, our experienced team will analyze the backend of your website to make sure it is indexing and crawling properly. We’ll also check for broken links, loading speed, and other factors that could affect your website’s ability to rank.

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Local SEO

Identifying ways to rank your website for local searchers is a crucial task for a roofing SEO company. We’ll find what keywords potential customers are using in your area to search for services and create content that will serve their needs.

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SEO Consulting

Our consulting services are highly beneficial for companies that are redesigning their sites or that are developing their content internally. You can rely on the experience at our roofing SEO agency to give your team assistance and guidance.

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Performance Tracking & Analysis

The only way to know if our roofing SEO services are working for your business is to effectively track them. This will demonstrate your return on investment and show where we may need to change up our strategy.

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Check Out Our FREE Guide to SEO for Roofing Companies

Adding SEO to your marketing strategy can help your roofing company reach an entirely new audience that you haven’t been able to connect with before. Our guide will help you build an effective roofing SEO strategy that will further your goals and bolster your brand.

SEO for Roofing Companies

Our Process

Keyword Research

We’ll spend weeks identifying keywords that relate to your business and your goals. They may include specific types of roofing, frequently asked questions, and geographically specific search terms.

Competitive Analysis

We’ll look at what keywords your competitors are ranking for and the methods they’re using to do it. It will tell us what parts of their strategy we should draft off of—and where there are gaps that present critical opportunities to serve new readers.

Sitemap Planning

Creating a logical and clear sitemap will help all stakeholders in the project understand the SEO strategy we’ve chosen and how it will fit in with the content that is currently on the site. It will show us where there may be orphaned pages or repetitive content and how we can plan for new pages in the future.

Content Planning

The content we write for your website will be based on extensive conversations with your team about your business and your goals. We’ll create topics that are relevant to your customers and present them to you every 90 days for your approval.

SEO Audits

We will perform regular audits of your website to ensure that our strategy is working effectively. What works for the first several months will be different from what you need after the first year. The data we find will show us how to respond to changes in the industry, your competitors, and customer habits.

Ongoing SEO Strategy

SEO isn’t one-size-fits-all, and our roofing digital marketing strategies are custom-built for our clients. We’ll find the right balance between web design, technical maintenance, new content, and updates to get you the best results for your budget.

Work with an Experienced Roofing Marketing Agency

Ready to work with an experienced roofing SEO agency? Reach out to the team at Avalanche Creative, and be sure to check out our guide on creating an effective roofing SEO strategy.


The Power of SEO for Roofing Companies

More Leads

Our number one goal when working with clients is to generate more leads for their company. While some roofing SEO companies focus their efforts on improving traffic, that’s only part of the picture. Driving up traffic won’t do you much good if the people visiting your site aren’t likely to engage with your business. Avalanche’s strategy focuses on increasing the right traffic to generate better leads.

Long-Term Results

As soon as you stop paying for advertising or PPC, your leads are likely to evaporate. The work that an effective roofing SEO agency does will build your brand’s reach and image—and the results will pay off for months or even years to come.

Higher Visibility

The more you get in front of potential customers, the more they are likely to make a purchase. Getting a new roof or a replacement is a significant investment, and people will be more comfortable choosing your business if they are aware of it and see that it has a strong reputation. Our roofing SEO services can get your business in front of more people and highlight your expertise and strong customer reviews.

Case Studies

Jobson Roofing

17% increase in organic traffic singe last year (July - Dec 2023)
39% increase in the total engagement rate

Jobson Roofing provides roofing services in the Greater Grand Rapids area. Our team helped them gain local visibility and increase leads with site optimization and content development.

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Roofing SEO Packages

Let our experienced team do the work for you. We’ll take care of the researching, planning, writing, and publishing. We’ll keep you informed with reports and ask for your feedback on a regular basis. 

This service starts at a minimum of $2,500/month, but the cost will vary depending on what work needs to be done and how fast you would like it to be completed. This package typically includes:

  • Strategy planning
  • Monthly ongoing SEO
  • 1–4+ content pieces published per month

We’ll lay the groundwork for your team and assist where needed, but the majority of the execution will be up to you. This option is great for companies that have their own digital marketing team that can take on SEO responsibilities.

Building a strategy plan is a $5,000 one-time payment that covers extensive research and key insights about your online presence. The cost of ongoing SEO content templates, reporting, and consulting can vary, but it is a more budget-friendly option than our full-service SEO package. This package typically includes:

  • Strategy plan
  • Monthly SEO consulting & reporting
  • 1–4 SEO content templates provided per month, with your team writing the actual content

Do you have what you need to get the job done, but just need a little guidance? Feel free to pick our brains with some SEO consulting work. This is a great option for businesses that already have a plan in place but want to inject an SEO perspective.

Our SEO consulting fee is a flat rate of $150 an hour. Please keep in mind that we take on a small number of consulting-only clients so we can focus our energy on providing value for our clients who need our expertise in greater ways.

Through our custom packages, you can get the services you need to make your website as effective as possible at generating leads. The cost of custom packages can vary from small custom amendments to aggressive full-service packages. Our custom services include:

  • Web design
  • SEO website migration
  • CRO campaigns
  • HubSpot management
  • Web hosting

Interested in Our Roofing SEO Services?

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Ready to start generating more leads for your roofing business? Reach out to the team at Avalanche Creative to talk about how we can help your digital marketing strategy.

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Frequently Asked Questions (FAQs)

It usually takes several months to start seeing significant results after you start working with a roofing SEO company. Our team can sometimes identify low-hanging fruit that will enable you to start ranking quickly for certain keywords, but it usually takes time for Google’s algorithm to recognize your website and start moving pages up the rankings.

However, the great thing about SEO is that once you earn a high place in the rankings, you can typically keep that position for a long time.

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