DEFINITION

Google PageRank

PageRank is a value used by Google to organize and rank websites that show on Google’s search results pages. PageRank was named after Larry Page, one of the founders of Google.

Although Google’s algorithm is updated on a regular basis, PageRank is still used by the search engine to order search results listings on Google.

In simple terms, PageRank measures the importance and level of quality of webpages based on a number of factors. Some of these factors have been confirmed in statements from Google, while others have been theorized by SEO specialists and analysts.

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