Featured snippets are selected excerpts from search results that directly answer questions typed into Google. Featured snippets appear at the top of Google’s organic search results, but below the ads on the page.
If you want your content to show in a featured snippet, our best recommendation is to create content that answers specific questions that your audience might ask Google. Make sure that your answers are detailed, informative, and in-depth.
Featured snippets are important because they provide more visibility of your website content on search results pages. Because these are listed before the rest of the organic search results, earning a featured snippet can be a great way to organically rank above your competitors.« Back to Glossary Index