A backlink for your website is an instance of another website linking to your website’s content. For example, if you post a blog with statistics about Lake Michigan water levels, and another website links to your blog, that is a backlink for your website.
Backlinks are important in search engine optimization (SEO) because they tell search engines like Google that the content on your website is valuable and informative enough to be linked from another website, especially if the website that links to yours has high domain authority. Backlinks also provide you with more opportunities to get more website traffic.
The best backlink strategy is to first create content that people will want to link to. Make sure that your website content is informative, easy for readers to understand, and fulfills a wide variety of needs related to your keywords. Then, promote your content to those that might want to link to your information. This is a great way to earn more backlinks.« Back to Glossary Index