DEFINITION

301 Redirect

A 301 redirect is a permanent redirect to a new URL when an old URL is entered into the browser. Simply put, a 301 redirect tells the web browser that the webpage entered has moved permanently. 

Here’s how to set up a 301 redirect manually, without any plugins:

  1. In a text editor, copy this line of code and replace ‘https://www.example.com/’ with the new URL.

Redirect 301 / https://www.example.com/

  1. Save the file as ‘.htaccess’.
  2. Upload this file to your website’s server.

301 redirects will take effect immediately. However, you may need to wait up to a few weeks to see your new URLs show on search engine results pages.

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