SEO ROI Calculator
Find out if you're ready for SEO with this free Search Engine Optimization return on investment calculator.
Knowing your current monthly traffic and conversion rate is required.
The formula takes the average number of monthly conversions (leads or sales) that come from your site and multiples them by the average customer value. We then apply a traffic increase if you were to invest in SEO to help determine ROI.
Keep in mind that this is theoretical. A more advanced formula for your business could provide a more accurate estimation.
Below is a table with data with and without an SEO investment. A slight increase in the conversion rate was applied in the "with SEO) column, which is typical of a quality SEO strategy as the ideal traffic increase is more qualified and therefore more likely to convert.
This is based on a conservative month over month traffic increase of 25%.
|Average Customer Value||$1,000||$1,000|
|Monthly Conversion Value||$10,000||$15,625|
|12 Month Traffic||6,000||8,594|
|12 Month Conversion Value||$120,000||$214,843.75|