The Avalanche Marketing Group

Become a Better Marketer

Join an exclusive group of digital marketers growing businesses through their website.

  • Create a website that gets results (marketing that makes sales easier).
  • New content added weekly (emphasis on SEO and content marketing strategies).
  • Access to an exclusive community (other marketers sharing knowledge).

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Join The Group

$10/month. Cancel anytime.

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lance beaudry headshot
Who's teaching, anyway?

Lance Beaudry, Co-Owner of Avalanche Creative

I went to school to be a teacher. (Mostly because I wanted an audience to listen to my bad jokes every day.)

I built Avalanche Creative on a shoe-string budget. No formal training. Just learning by doing.

Today, Rayanne, my wife and co-owner, and I are living the lifestyle we desire because of my insatiable curiosity and desire to teach and learn. This allowed me to teach myself how to grow businesses by using websites.

I built Avalanche Creative and help other businesses grow theirs with the exact same approach and tactics we teach in this group.

What you'll learn and acheive:

  • How to build an exectuable, step-by-step SEO plan for your website.
  • How to build a simple, yet powerful WordPress website with a drag and drop builder.
  • How to determine exactly what content you need on your site to show up in the search engines (SEO & content strategy).
  • How to use software to determine what to publish on your website.
  • How to setup and optimize your Google My Business for local search visibility (getting local traffic to your site).
  • How to convert traffic that comes to your site and use basic marketing automation.
  • How to interpret metrics that matter.

Watch the intro video

A learn-by-doing group.

This isn’t a course that you take one time and never apply the knowledge.

You’re going to build a website capable of real results (if you do the work) like others have:

$10,000 Flipped Website
387 Leads in One Year
500% Increase in Website Traffic

Content

The content provided is broken down into modules, which have multiple video sessions. 

In this quick module, we'll go over the basics of building a lead-generating "demand-based" website.

Module Sessions
  1. Overview of Demand-Based Websites.
  2. How to Use this Group.

This module teaches you how to identify exactly what you need on your website in order to bring valuable, free, organic traffic to your site. This process will teach you how to build an evidence-based SEO & content strategy.

You'll learn everything at a 10,000-foot view and then fly down for a more detailed view.

Module Sessions
  1. Project Setup
  2. SEO Audit
  3. Keyword Research
  4. Sitemap Planning
  5. Competitive Analysis
  6. Content Planning
  7. Content Creation
  8. Content Promotion
  9. Strategy & Reporting
What You'll Accomplish
  • You'll learn how to organize content on your website and why that's so important.
  • You'll find opportunities to attract valuable traffic through your competitors.
  • You'll learn the SEO basics and best practices.
  • You'll create content that your audience will love.
  • You'll learn how to determine what's working and what's not on your website.

This module teaches you how to build your website quickly with our WordPress site, Base Camp. You'll build and launch a website you can easily manage and you'll know exactly what to do to put it to work - generating leads and sales; growing your business.

Module Sessions
  1. Setup Hosting
  2. Building Your Website
What You'll Accomplish
  • You'll learn the basics of hosting and getting your site setup (it's really easy).
  • You'll learn how to quickly build a drag-and-drop website in WordPress.
  • You'll launch your website and start building momentum.

In this module, we continuously add videos with marketing tactics based on demand from the group. Videos will show how to do execute specific SEO and other content marketing tactics.

Group Extras

  • Premium WordPress plugins worth $1,094/year - all included through Base Camp when you set up web hosting.
  • A Google Drive folder full of resources for building lead generating websites.
  • Access to a private Facebook Group for community and support.
  • Additional content and resources added to the group.
  • Learn how to use Asana (project management), Google Drive, Google My Business, Google Search Console, Google Analytics, and Google Tag Manager.

Optional Costs

  • SEMRush: $100/month
  • Slickplan: $9/month

These will be used within the group and you'll have the option to sign up for exclusive trials.

Support

Need support along the way? Chat with us right within the video modules. Need us to do something for you? Book some time with someone from our team.

This group is for:

  • Digital marketers and teams that want to improve their SEO and content strategy skills
  • Local small to medium-sized businesses that want to be lean and don’t have a large marketing budget.
  • Local consultants, service-based businesses, etc. that want to generate more local leads.
  • Side-hustlers that want to eventually make money online as an affiliate or grow their audience.
  • Bootstrappers who want to put in sweat equity and build a 6-7 figure business for less than the price of a college course.
  • College students and young entreprenuers that want to learn how to build a simple website and results-focused digital marketing.

This group is not for:

  • People that don’t have a clear goal and project in mind. The only thing we don’t offer in this group is to do the work for you, but we make it so easy it’s like we do. That’s why you need to have a business to start or already have a business established and ready to grow.
  • People that want a flashy, over-designed website. You can build a functional, beautiful website through this group, but not the next Amazon.com or edgy creative agency website.
  • People that can’t commit. We want people to join this group and get results. If you follow through with everything we help you do, you will get them.
  • People that want to learn social media marketing or paid advertising. We’ll reference these things and tell you about how it can (and should) fit in with your strategy. But, before you invest in those, you need to make sure you actually have a plan and strategy to create something your audience will love. This group WILL do that.

Pricing

Avalanche Marketing Group

$10 per month
  • Content added weekly.
  • Access to exclusive Facebook Group.
  • Cancel anytime.
Get Started

Frequently Asked Questions

Unlike a course that leaves you asking "what's next?" you'll be given direction on how to continue to grow your business online and level-up your marketing skills.

By being a part of a marketing group with exclusive content, you'll find encouragement to actually do the work that gets the results you desire.

Base Camp is our preferred stack of WordPress tools for building your website.

It's mostly based on Beaver Builder, a premium drag-and-drop page and theme builder.

It includes several premium plugins worth over $1,094/year.

The "Building Your Website" section of the content teaches you how to use this set of tools.

You can get Base Camp when you host your website through our partner account.

You could go pay a few hundred dollars or even thousands on a one-time course.

But, those courses don't provide the community and constant input that you'll need to continue to grow your business online and level-up your digital marketing game.

We do occasionally offer discounts. We have fixed costs for providing hosting your website, so we typically can't offer any discounts there.

You'll need the following at a minimum:

  • An internet connection.
  • Access to the group.
  • A "can do" attitude.

If you want to actually build a website:

  • You'll need web hosting
  • A content management system

We provide both of those when you host with us.

Other software that we use within the course, which is optional, but will help you succeed, includes:

  • SEMRush
  • Slickplan
  • Google Drive
  • Asana