Jared received his Bachelor of Arts in Public Relations from Harding University, graduating as an Honors Scholar with Distinction. He started his career in the nonprofit sphere, working for a housing & healthcare nonprofit in Oklahoma as a public relations & digital communications assistant. He was able to work on a variety of projects. More than volunteer management, event scheduling, and writing press releases, he enjoyed the website upkeep and design tasks he had. This led to a digital marketing job at a private orthopedic & physical therapy practice in Manhattan & New Jersey. This role elevated his SEO skills to the point where he enjoyed and was more successful at it than his other tasks. He then joined an agency as a full-time SEO Specialist and has been doing SEO and search strategy since.
He enjoys SEO because it is a great mix of creativity and hard numbers. He enjoys being able to quantify his efforts but not be tied down to only data analysis in his work. The writing and strategy aspects of SEO help to satisfy his creative side.
Jared is an Eagle Scout and often works as a campaign volunteer. He used to be on the board of a nonprofit improv theater in Oklahoma, OKC Improv.
Question & Answer:
What pets do you have?
A Jack Russell Terrier mix named Franklin, and two cats named Simon and Jack.
What is your favorite place you've traveled to?
I spent a semester studying in Scandicci, outside of Florence, Italy, and Florence will always be special to me. My favorite city I've ever visited is probably Edinburgh, Scotland. The Highlands are gorgeous and my ancestors are from around the area so it was surreal for me when I got to spend a few days there.
In the US, there is no place like Philadelphia for me. I love it there.
What’s your favorite TV show of all time?
Avatar: The Last Airbender
What phrase are you guilty of saying too frequently?
I definitely overuse both "right on" and "righteous"
What buzzword/phrase are you especially annoyed with?
I don't like the term "link building" - I prefer to think of it as "link earning"